Apple and the "i" Generation of Marketing

With the iPod, iPhone, and now the "new look" and updates to the iMac; I could place a strong to very strong winning bet on Apple having a record year, in more than one category. Just think the iPod and iPhone have at the least, drawn out a valuable group of consumers whom are now looking and visiting the Apple stores, lurking on the (Apple) websites, reading the press, buying these "i" products and in general helping Apple gain market share in a disguse....it is perfect timing as several have said for the new school year and the holidays...in addition the new iMac cost less than the first one did.....how about that! Still a great company-however I feel something in the future (5-10 years) will have to change in the most unexpected manner...perhaps a market shift into a new technology or product line for Apple, a major purchase or sell....or thats it right now.....

Apple Unveils New iMac

CUPERTINO, California-Apple® has recently unveiled an all new all-in-one iMac® line featuring gorgeous 20- and 24-inch widescreen displays encased in elegant and professional aluminum and glass enclosures. The entire new iMac line features the latest Intel Core 2 Duo processors and a new, ultra-thin aluminum Apple Keyboard, built-in iSight® video camera for video conferencing and iLife® ’08, making it the ultimate digital lifestyle desktop computer for both consumers and professionals. The 20-inch iMac now starts at just $1,199, $300 less than the previous 20-inch model, and the 24-inch iMac starts at just $1,799, $200 less than the previous 24-inch model.

Man, I really like this brand and would like to speak with the entire team of maketing and advertising personalities-sharp folks over there, if I could ever get the chance, even just one would be an educate. I agree, that yes Apple has the technology to make this market jump or push take place; however someone still has to package and market to the consumer; carefully.

“This new iMac is the most incredible desktop computer we’ve ever made,” said Steve Jobs, Apple’s CEO. “Our new design features the innovative use of materials, including professional-grade aluminum and glass, that are highly recyclable."

Jobs, is no joke!

Press Contacts: (please contact for questions about Apple)

Teresa Brewer
Apple

(408) 974-6851

Lynn Fox
Apple
lfox@apple.com
(408) 974-4300

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Apple Hot News

CTIA Conferance; Apple iPhone

In the Economist's wrap-up coverage of CTIA conference of Florida, the publication came out swinging against the much hyped Apple iPhone:

But though not available until June, the $500 iPhone is as mouth-watering today as yesterday’s cold pizza. The phone that stole the show at CTIA Wireless 2007 was the “Ocean” from Helio, a youth-oriented newcomer to the cellular business.

In addition to giving high praise for the Ocean's interface and design, as well as noting the disparity in price ($295 for the Helio vs. $500 for the iPhone) the article continued,

But it is the Helio Ocean’s EV-DO (Evolution-Data Optimised) wireless technology that renders Apple’s iPhone an also-ran. Mobile experts have been mystified by Apple’s decision to use Cingular’s EDGE (Enhanced Data rates for GSM Evolution) network when far better wireless communications methods abound...Cingular’s version of it provides data speeds of between 75 kilobits per second (kbps) and 135 kbps—not that much better than a dial-up internet connection, and often much worse...

By contrast, the EV-DO networks used by Helio (as well as Verizon and Sprint in America and KDDI in Japan) offer 450 kbps to 800 kbps, rates similar to those of DSL broadband connections. EDGE’s slower data speeds mean that iPhone users must rely on Wi-Fi to do anything more than make phone calls or send the odd e-mail...

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Apple TV Commentary from www.tvpredictions.com

Commentary
Why Apple TV Will Bomb
The device, which supports HDTV video, has begun shipping to pre-orders
By Phillip Swann

Washington (March 21, 2007) -- Apple has finally begun shipping pre-orders of its Apple TV wireless set-top, according to news reports. The device can stream media stored on your PC to your TV including music, pictures and 720p High-Definition video.

The company has set the price at $299, but I'm here to tell you that it will ultimately have trouble giving them away.

Yes, Apple TV will bomb -- and here's why:

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