Engage Your Consumer
Engage your consumer! Bluetooth, SMS, touch screens, interactive billboards, RFID tags....there are many different options to engage with a consumer for a brand using a digital signage network. Most OOH digital networks are perfect for Bluetooth marketing or SMS marketing and add value-keep in mind that the actual traffic or hits will be lower than expected with mobile or Bluetooth and digital signage. The Europe maket can be ahead of the states at times-the London Tube a good example-a million dollar real estate venue for digital signage placment, with some of the latest innovations in the industry. Nokia is prepared and is engaging consumers while they wait for the Tube-I am ready to see another Ford or LandRover Bluetooth campaign, but in the states this time!
Nokia engages London Tube riders with interactive sign/game
James Bickers, editor at http://www.digitalsignagetoday.com/article.php?id=17832&na=1
Commuters waiting for their train are nothing if not a captive audience, and marketers are beginning to understand this. A great example of reaching this audience was recently spotted outside the Tottenham Court Rd. station of the London Underground, where Nokia has deployed an interactive "matching game" on a giant touchscreen.
In addition to giving idle travelers something to occupy their minds and hands, the game doubles as an advertisement for the Nokia N95 cellular phone.
Watch the game in action www.digitalsignagetoday.com
