So far-I have seen some great tradional advertising of this product-this appears (only my young prediction) to be an offering simply put in place in order to capture a few very loyal or very new customers; but mainly to compete with all the different sub markets under communications. AT & T is hoping to be known as the one stop for any and communication needs...this is going to be bumpy, fun and daring for many!
I am not so sure what demographic group, would be willing to purchase such a display of struggle shown by Time Warner Cable, in developing an appealing wireless addition to a solid buddle of communication services. Sure AT & T will be gaining massive market share-at least in the eyes of an industry, in which the mobility arm has had ZERO share.....the iPhone, even if they have paid to sell it, brings marketing power to an already powerful advertising force. The consumer will recieve benefits as found in the ads; such as mobile TV, mobile email, mobile everything a normal Blackberry offers-except TWC and Sprint are using phones with normal size screens that are not really built for constant use for services other than voice or SMS....I could be wrong; I see this as a waste of money for both TWC and Sprint (Sprint already has a new sketchy ad campaign-still based on creative and not media consumption!). Pivot is not competition to any new services from the wireless community-perhaps other cable operators, yes!
Pulled From Time Warner Website 8-13-2007
"Wouldn't it be great if you could take the Time Warner Cable services you use at home - like Digital Cable programming, Road Runner High Speed Online, and Digital Phone - with you on your wireless phone? Now you can. Pivot is a new service that combines the best of Sprint wireless with the Time Warner Cable services you enjoy at home.........Wherever you go, Pivot lets you take Mobile TV, Mobile Email, Mobile Web, and even unlimited wireless-to-home calling with you - all on your Sprint wireless phone. Watch ABC News Now®, E! News Update®, Fox News®, Comedy Time® and additional entertainment, news and music channels with Mobile TV. Enjoy unlimited calling between your home Digital Phone and Sprint wireless phone. Access the Web and check your Road Runner email on the go."
(Some More Copy From Time Warners Website) "Take advantage of all this and more - like unlimited night and weekend calling that starts at 7pm, and unlimited mobile to mobile calling.
And, enjoy it all on one bill, from one company - Time Warner Cable."
--------------------------------------------------------------------------------
News Release On Sprint Website from several months ago....
Innovative Wireless Service Gives Customers The Power To Feel At Home Anywhere
Available in 40 metropolitan areas this year, "Pivot" delivers value, convenience and access to comforts of home everywhere customers turn
Media Contact:
Melinda Tiemeyer, Sprint, 913-794-1089
melinda.g.tiemeyer@sprint.com
ORLANDO, Fla. — 03/26/2007
Sprint Nextel Corporation (NYSE:S), Comcast Corporation (Nasdaq: CMCSA, CMCSK), Time Warner Cable (NYSE: TWC), Cox Communications and Advance/Newhouse Communications today launched the branding of "Pivot," the integrated service that gives consumers the ability to link their mobile phone service with their home digital phone, and certain high-speed internet services and digital cable services. Pivot combines powerful wireline and wireless networks to bring more useful capabilities to customers, such as one-button access to the Internet, home and wireless email and mobile TV.
"Pivot was designed to help customers connect to home with an easier, more convenient and more affordable way to keep in touch, stay informed and be entertained. We want to make technology work better and faster for the customer—and with our unique partnership, we can do things our competitors can't," said John Garcia, president Sprint/MSO Joint Venture. "Pivot links your wireless phone with the comforts of home. Our common vision is to give customers anywhere easy access to the entertainment, communications and information services that are already important to them."
Full Story
Pivot Product/Service Info
New Sprint Advertising Campaign
