Burt's Bees: Smart

A company that is smart in its use of media, sampling and POP advertising. Burt's places thier products in exactly the right places in every store I visit-it is amazing, maybe I just like the products and the niche they have captured. The product is steller and so are thier profits. This is a brand that I am proud of!

Burt's Bees Kicks Off Tour
March 26, 2007
By Kathleen Sampey

In January, Durham, N.C.-based Burt's Bees hired Interpublic Group's The Martin Agency after a review.
"NEW YORK It hasn't been a big media spender since its 1989 inception, but Burt's Bees has found an effective way to engage customers the old-fashioned way: face to face.
Last Friday, the maker of natural skin-care products kicked off the "Burt's Bees Bee-utify Your World Tour," the second such undertaking in two years. Working with the AMP Agency, a unit of Alloy Media + Marketing, the company constructed a giant mobile "hive" that is traveling to different events in 15 U.S. cities, where prospective consumers can sample the client's products through on-site hand massages and skin-care consultations. "

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