SpotXchange On Course, Booyah!!

Quick Overview and Opinion, If You Will.....

The rash of adaptation from the demanding clients and press to reach the consumer in a "new" manner, or fashion...while they are working or on the go, are two good choices I suppose. The new websites, ideas, terms, players, money, talent, sales tactics, PR; and it all relates back to marketing, advertising and PR; or does it? Sure does, that one piece of information could be what makes or breaks a start-up digital signage network, or a start-up interactive mobile billboard provider... Technology is the key to the kingdom, as some would say. I beg to differ and beleive that technology is a large part of the key to the "new consumer" and "future consumers", but lets not go 100% tech and forget to hire advertising talent, wisdom, reps-whatever their title maybe.....the part that understands and can lead the horse to water and with a big enough ego carefully groomed, can even make some of them drink the water.....you better beleive it..plus PR and marketing, remember 80% of executives buy what they have seen or read about in print (print is still and always will be a player-at least in my lifetime)....I have witnesseds networks using prime talent and their sales staff for marketing, PR, hiring, scouting talent, partner relations, and selling....yes a company must run lean, and some reps always go the extra mile and shall take on some of these extra duties to hit above and beyond the desired income....but the organization shall run clean and pay attention to it's signals and fires. Not all sales reps are going to produce PR for a company-it is not their style....I see in some of the start-up digital signage networks that often the tech side (staff) over-power or out number the advertising wisdom (or talent) by a long shot, leading the network to a crash course in advertising sales-of a new media-tricky, maybe?....I have seen this happen with two networks that are only two hours from each other. This is not an everyday event, just a reminder.

I love reading and learning about what is working, what's new, what's hot, who's buying, what brand has the latest and greatest creative, etc...Booyah Networks the parent I assume of SpotXchange are providing new mediums or better put....ways to use current media channels in which the advertiser and consumer are both better served......SpotXchange appears to have made the correct hires from day one (Booyah) and it appears that they leaned on experts from online advertising, spent some money and now the litmus test, shows that they will make it; just fine, according to my quick but alert introduction to all of the companies of Booyah Networks.


SpotXchange Appoints Larry Goodman to Advisory Board
From NewswireToday - Westminster, CO, United States, 08/20/2007

SpotXchange, the Internet’s first online video advertising exchange, announced today that former CNN President of Sales and Marketing Larry Goodman has been appointed to SpotXchange's advisory board as a director.

Goodman will apply his more than 30 years of media and advertising industry experience to help SpotXchange expand its online video advertising marketplace.

Media buyers, advertisers and agencies use SpotXchange’s self-service tools to distribute online video ads across SpotXchange’s network of online publishers, targeting audiences by region, time of day, publisher and content category. Clients and partners include ClipSyndicate, blip.tv, Gaiam, NeoEdge and Visible World.


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TV Moves To Three Screens

TV marketers have seen the light; once your ratings fall or decline no choice is left, I suppose. Reaching the third screen and the second screen can add great value to a broadcaster. Few broadcast stations have allowed thier network to stay ahead of "new channels"; Capitol Broadcasting Company has really lead the way in using new media channels to reach thier viewers and protect and even gain greater market share. Take a look at News Over Wireless over 90 broadcast groups are now signed up to use Capitol's News Over Wireless service. This article goes to show others are catching on, and heads will bump but that is the learning curve and this is very exciting news for the advertising and media industry as a whole!

Hearst-Argyle TV Inks YouTube Deal
Katy Bachman
JUNE 04, 2007 -

In a precedent-setting deal for the local TV business, Hearst-Argyle Television announced Monday an agreement with Google's YouTube. Effective today, five local Hearst-Argyle stations in Boston (WCVB-TV); Manchester, N.H. (WMUR-TV); Sacramento (KCRA-TV); Pittsburgh (WTAE-TV); and Baltimore (WBAL-TV), will begin posting video content to dedicated channels on YouTube. Plans are for all 29 Hearst-Argyle stations to have channels on YouTube.Although TV networks have done deals with YouTube, the agreement with Hearst-Argyle is a first for local TV.The deal is a natural extension of Hearst-Argyle’s strategy to aggressively distribute its local TV content on all three screens, the TV, the PC and mobile devices.“We have invested significant resources in our growing digital media efforts,” said Terry Mackin, executive vp of Hearst-Argyle Television, who in January, turned his attention to digital media full time. “With Google and YouTube, we can now better engage users and advertisers with our award-winning local video content and with new user-generated content while further broadening our reach beyond the boundaries of our media markets.”

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Please calm down, Google has a very long way to go.

Google Planning a TV Ad Takeover?
By Nicholas Carlson

"Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. Google didn't offer many details about the trial but in an e-mail sent to internetnews.com, a company spokesperson said the company is running a small, early-phase trial working closely with a small number of partners and advertisers. Google's plan is to "add value to TV advertising by making this important medium more relevant for users, measurable and more accountable for existing and new advertisers," the spokesperson continued.
Google's cable ad test is similar to its beta test of Google Audio Ads in December. The company invited a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. The test allowed advertisers to target their ads by location, station type, day of week and time of day. Reports showed when and where the ads ran after they hit the airwaves.

These recent moves to radio and TV are not Google's first departure from online search marketing. Its November print ads test allowed advertisers to bid through an online marketplace for space in more than 50 major newspapers across the U.S. At the time, Google said participating newspapers included the New York Times, the Washington Post, the Boston Globe, the Chicago Tribune, the Philadelphia Inquirer, and the Denver Post. And in 2005, Google brought its AdSense contextual advertising service to RSS content in a beta test. The test followed Google's AdSense model for Web sites and blogs. "

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