Media Planners, Media Reps, and New Media Outlets

Clients are confused? Not Proctor, Coca-Cola or AT&T. I am confused, and confusion is good for me and helps to get the creative juices and out of the box thinking flowing strong. Critical thinking about the best media channel or outlet for a client, mixing it up, sell your media and present another to your client can equal customer service these days. I am speaking of media reps that are working with national or regional clients on larger buys that have clients whom are interested in the market and whats new-well the media reps are some of the best resources to these clients (or agencies) and when done with savvy and in a professional manner in which the client will appriciate the insight or broker of a deal; a rep can strengthen the relationship and become to source or go to for that client and thier network. This can be tricky and has to be done with awarness and full understanding of the clients needs and resources. So the article below was a "nice" read about media professional on the buying and planning side and for the most parts at agencies. Media is truly a hot topic, even if you are a spot or broadcast buyer. I sometimes wonder about the "handcuffs" or stuggles some of the younger planners may have with corporate policy and having thier ideas approved-this is some of the reason emerging or new channels of media are not catching on as fast as expected......like any other industry there is always the corporate culture and much appreciated, based on years of research and strong relationships. There are also the agencies and direct clients that are full force and have entire departments checking into this Gen X and Y media.

They Have Lasting Relationships
Remember when media planners and buyers were the low-paid, under-appreciated members of the agency team? Well, that was then. Now media is the place to be. With the splintering of advertising media, clients are confused about how to reach their customers in cost-effective ways. Hell, they're confused about how to reach them, period.
Marc Brownstein So enter the media folks. They're placing advertising everywhere -- on all three screens and in places that were never considered advertising vehicles. And they are leading the way with guerilla marketing. I'm jealous that they have the client's trust to handle all of the non-traditional parts of the buy as well.

Full Story

SeeSaw Network

SeeSaw Networks Launches First Online Service to Plan, Buy and Measure Out-of-Home Digital Media
SeeSaw unveils the easiest way to reach people where they are

"American Association of Advertising Agencies Tradeshow, LAS VEGAS – March 1, 2007 – SeeSaw Networks, the leading out-of-home digital media company, today launched SeeSawAds.com, the online service that allows media buyers and advertisers to plan, buy and measure out-of-home digital media across the U.S. For the first time, advertisers and media buyers can reach people where they are with customized out-of-home national advertising campaigns across different geographies, demographic groups and markets, all from a Web-based solution.

Until now, media buyers and advertisers have been challenged to include out-of-home digital media as part of their media plans due to the time, expense and complexity of creating a national media campaign with an ever-increasing number of out-of-home digital media networks.

“Given the fragmentation in the market, planning a national or regional out-of-home digital advertising campaign used to be a very complex process with no common set of standards and metrics,” said Peter Bowen, chief executive officer of SeeSaw Networks. “With SeeSawAds.com, advertisers and agencies can focus on reaching people where they are by planning and buying out-of-home digital media campaigns across an extensive national network with a single set of metrics. We are now providing a one-stop-shop marketplace for out-of-home digital campaigns.”

Press Contact:
Victoria Brown
A&R Edelman
650-762-2966
vbrown@ar-edelman.com

For the complete story:

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