GO HEELS!

Run, Baby, Run
SAN ANTONIO – There are plenty of national programs that want to employ an up-tempo transition offense. There are just not many that want to try to run with North Carolina. Nobody does it better, faster or more efficiently than the boys in Carolina blue, and the Tar Heels plan to prove that fact on Saturday.
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AirMedia: Boarding All Investors

Interesting: I found a great link/tool in which you can type-in any URL, including blogs, and then find where or what search engine sites (google, digg, sphere, technorati, etc) the URL is connected too, listed, tagged or related. Not being a webmaster and still learning I thought that was pretty cool and is where I found this article and link to www.dealprofiles.com blog. (somehow was related to mine)

AirMedia: Boarding all investors
Posted on November 8, 2007 by ttaulli

In China, the advertising market is booming. And, so is the airline industry.
As a result, the combo is supercharging the growth of AirMedia. You see, this company is the largest digital advertising network focused on the travel sector in China.
On Tuesday, the company came to America – for an IPO (the ticker is AMCN). The stock spiked 39% despite the plunge in the US markets.
AirMedia operates more than 2,000 digital TV screens in airports as well as over 16,000 screens on airplanes. And, yes, advertisers have come on board, such as China Mobile (NYSE: CHL), Hitachi, Lenovo, and Nokia (NYSE: NOK).
Revenues for the first nine months were $15.9 million, up from $6.7 million in the same period a year ago. There was also net income of $4 million.
To get more background, you can check out DealProfiles.com.

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Billboards Are Sticking Around-With or Without Glue

Billboards are sticking around - with or without glue

Simon Marquis (an advertising industry consultant and a former chairman of Zenith Optimedia)
The Guardian
Monday October 29 2007


One of the curiosities of advertising in our souped-up, interactive, digital age is the enduring popularity of poster advertising.

Even the glue is new. I enjoy hearing broadcasters, media buyers and planners and other advertising professionals gripe about the cost and rates attached to Outdoor. Sold out in many markets (so they claim), well then just sell by Q or even a few weeks for a whisper campaign or product launch....or you know something of that nature. OOH has worked hard and I'll let the professional tell the rest, as he has the knowledge, wisdom, insight, and character that I look up too-even if they are

As the internet devours ever greater chunks of the advertising cake each year, you might have thought that dear old-fashioned billboards would be the first to suffer. Not a bit. Outdoor (or Out of Home, as it has become more properly known to reflect the multiplicity of advertising opportunities) is positively bouncing with health, while other established media are fighting hard just to stand still. A medium characterised by such hi-tech wizardry as blokes on ladders with pots of glue and very large sheets of printed paper still cuts a dash in today's online world.
There are many reasons for this. For one thing, the medium is less and less about blokes on ladders. Many of the media that now qualify for the category Out of Home are themselves digital (escalator panels in some London underground stations for example). Others (taxis, toilets, health centres, trains, boats and planes, supermarkets, the backs of buses, airports - you name it) are modern media operations that don't require an overalled labour force armed with gluey brushes.
And there are brand new techniques of installing advertising images on to poster sites: leading outdoor company JC Decaux has recently launched its "dry-posting" technology in which new ads are posted without glue and in one piece - a palpable efficiency and one that the company believes is the most significant advance in the medium for decades.
Then there are the sites themselves. Long gone are the days when posters were just 10ft by 20ft panels with a simple wooden surround. Travel out of London towards Heathrow airport and you'll see a variety of shapes and sizes of poster site, housed in elaborate architectural constructions that draw the eye. Even St Paul's church in Hammersmith has become a massive poster site thanks to the inventiveness of Ocean Outdoor, one of the smaller, newer outdoor companies.

This investment in quality presentation has kept the medium fresh and attractive to advertisers - and has proved highly effective in justifying the premium rates that can be charged for access to the huge audiences that these sorts of high-traffic locations generate. Innovation in any advertising medium is essential to its continuing popularity with advertisers and agencies.

After calls for outdoor to get its act together, the medium has responded with vigour, creativity - and money - and has reaped the rewards.

I really enjoyed the story that Simon wrote! I am posting this along with a few others sometime after they were released-due to not blogging for a bit. I am going to complain this one time-my computer has been fried-from my own doing (I will take blame, until I know otherwise from the IT folks). Okay, a bit less than three weeks ago, I left my laptop in the car all weekend-the weekend I went to the zoo (for those of you who want to know)....after being warned that heat can damage the HD so that it has to be reformated or worse if things melt....anyways it is in the shop.....for 8 days now, and I am excited to be looking for a new laptop. The simple things in life create an atmosphere for my happiness. (Not that a computer is simple, it has just become part of my daily life. Leaving that perception of a laptop being simple, to me it is, but 10 years ago, the perception was not even including a calculator). All of this to say that the media world is changing, being part of Y and even X (as a witness of sorts) a rapid transformation is taking place-and I lead it all back to advertising-yes the "great" media shift is due to "great" (and I mean that) advertising and marketing ideas, campaigns, giants, thinkers and the like.

"The trusted desktop-which I rarely turn on-gets the job done-and I am enjoying not being pluged-in everywhere I go, although I need to be in some cases...I speak of those 2 days a week, even three or four some weeks" DE

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Very Worthy News in Raleigh-Durham

Motricity raising $175M, angling for InfoSpace unit in prepping for IPO.

In the RTP we are blessed to have such wonderful thinkers, movers and shakers whom are not scared or perhaps very; thus causing the actual momentum.....I really like Motricity-I have heard nothing but great words, the articles I read on and off the blogs tend to be positive and thier business is exciting...similar to what I know...it is begining to blend-"New Technoplogy" is somehow going to always be linked to advertising or a brand......

Check out both of these companies....you may enjoy thier sites.

Take a Break.....

I wish it were a break.....just wanted to let you'll know that I will be having time to blog again-yippie! I missed it.....so lets roll. I found this site when searching for my blog.....I have not read everything posted on the blog titled MediaShift, Your Guide to the Digital Media Revolution.....so far so good though.

Here's what the site/blog says:

Host: Mark Glaser: Journalist, Critic, Facilitator, New Media Expert
Continued...
MediaShift is a weblog that will track how new media—from weblogs to podcasts to citizen journalism—are changing society and culture. Continued...




MediaShift

DisplaySearch a NPD Group Company..

I just wanted to give this company a short plug. DisplaySearch conducts market research for the digital signage hardware/technology/TV industry.....here they can tell you better.

Ross Young started DisplaySearch because the only reports available to the industry lacked sufficient depth and analysis, because those analysts lacked industry experience, global perspective and a complete food chain approach. Thus, Young assembled an elite team of analysts with extensive industry and market research experience, providing extensive contacts and innovative methodologies.

DisplaySearch's analysts have held key display-related positions at ABN AMRO Asset Management, Applied Komatsu Technology (AKT), AMD, Apple Computer, AUO, Booz Allen and Hamilton, Brooks Automation, Compaq/Hewlett Packard, DaiNippon Printing, Fuh Hwa Securities, Fusion Semiconductor, GCA, General Instrument, HannStar Display, Hitachi, Intevac, ITRI, Konka, LG Electronics, LG.Philips LCD, Maxtor, MIC, Mitsubishi Electric, Mitsubishi Electronics America, NEC Corporation, NEC-Mitsubishi, Nikkei Market Access, Oak Technology, Optrex America, OWL Displays, Panasonic AVC Networks, Photon Dynamics, Photonics Systems, Rambus, Rendition, SAMCO International, Samsung Electronics, Samsung Semiconductor, Samsung Semiconductor, Seiko Epson, Sony, Techno Systems Research, Tokyo Electron Limited, Wintek Corporation, Yamaha, Zenith Data Systems, 3Dfx, 3Dlabs and others. All of DisplaySearch's analysts have at least five years of display industry experience.

DisplaySearch Homepage
DisplaySearch Blog

SpotXchange On Course, Booyah!!

Quick Overview and Opinion, If You Will.....

The rash of adaptation from the demanding clients and press to reach the consumer in a "new" manner, or fashion...while they are working or on the go, are two good choices I suppose. The new websites, ideas, terms, players, money, talent, sales tactics, PR; and it all relates back to marketing, advertising and PR; or does it? Sure does, that one piece of information could be what makes or breaks a start-up digital signage network, or a start-up interactive mobile billboard provider... Technology is the key to the kingdom, as some would say. I beg to differ and beleive that technology is a large part of the key to the "new consumer" and "future consumers", but lets not go 100% tech and forget to hire advertising talent, wisdom, reps-whatever their title maybe.....the part that understands and can lead the horse to water and with a big enough ego carefully groomed, can even make some of them drink the water.....you better beleive it..plus PR and marketing, remember 80% of executives buy what they have seen or read about in print (print is still and always will be a player-at least in my lifetime)....I have witnesseds networks using prime talent and their sales staff for marketing, PR, hiring, scouting talent, partner relations, and selling....yes a company must run lean, and some reps always go the extra mile and shall take on some of these extra duties to hit above and beyond the desired income....but the organization shall run clean and pay attention to it's signals and fires. Not all sales reps are going to produce PR for a company-it is not their style....I see in some of the start-up digital signage networks that often the tech side (staff) over-power or out number the advertising wisdom (or talent) by a long shot, leading the network to a crash course in advertising sales-of a new media-tricky, maybe?....I have seen this happen with two networks that are only two hours from each other. This is not an everyday event, just a reminder.

I love reading and learning about what is working, what's new, what's hot, who's buying, what brand has the latest and greatest creative, etc...Booyah Networks the parent I assume of SpotXchange are providing new mediums or better put....ways to use current media channels in which the advertiser and consumer are both better served......SpotXchange appears to have made the correct hires from day one (Booyah) and it appears that they leaned on experts from online advertising, spent some money and now the litmus test, shows that they will make it; just fine, according to my quick but alert introduction to all of the companies of Booyah Networks.


SpotXchange Appoints Larry Goodman to Advisory Board
From NewswireToday - Westminster, CO, United States, 08/20/2007

SpotXchange, the Internet’s first online video advertising exchange, announced today that former CNN President of Sales and Marketing Larry Goodman has been appointed to SpotXchange's advisory board as a director.

Goodman will apply his more than 30 years of media and advertising industry experience to help SpotXchange expand its online video advertising marketplace.

Media buyers, advertisers and agencies use SpotXchange’s self-service tools to distribute online video ads across SpotXchange’s network of online publishers, targeting audiences by region, time of day, publisher and content category. Clients and partners include ClipSyndicate, blip.tv, Gaiam, NeoEdge and Visible World.


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