Pure Motivation.
Google
Though Google's top executive, CEO Eric E. Schmidt, received a $1 salary last year, his personal security cost shareholders $532,755, writes the New York Times, citing a regulatory filing submitted Wednesday.
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By far one of the most relavant reseach studies I have come across in the last few months-really enjoyed this one- undistorted and precise!
Mediaedge:cia: BlackBerry a Top-Exec Must
John Consoli
MARCH 26, 2007 -
"The BlackBerry has become an “umbilical cord” for many chief executive officers, who check it constantly throughout the day, even when all other devices are turned off, according to a study by Mediaedge:cia of senior business executives. "
But the study also found that BlackBerry communication “is regarded as business, not advertising, because business e-mail is for the CEO a means of control and situation monitoring.” That study added, “Irrelevant or non-urgent messages are passed over and unsolicited commercial communication is treated as an unwarranted interruption.”
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McDonald's Marketing Chief
McDonald's next generationMarketing chief Mary Dillon has introduced the once-conventional fast-food giant to YouTube, podcastsJOHN SCHMELTZERPublished March 25, 2007
In a little more than 18 months, Mary Dillon, athlete, marathoner and the mother of four children, has taken the world's largest hamburger chain to venues its founder Ray Kroc could not have imagined.While Dillon, 45, who was named executive vice president and global chief marketing officer of McDonald's Corp. in September 2005, hasn't yet run a guerrilla marketing campaign, she has introduced the button-down company to YouTube, Webisodes (short Web-based episodes), cell-phone text messaging in Japan and podcasts, all places where its young adult and "forever young" customers now are found.
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As with many of the gym's; they will recover or be purchased. What happened here-poor management? No telling...Churn perhaps, and it is a great gym just not so good managment.
Bally warns of bankruptcy; stock plungesBy James P. MillerTribune staff reporterPublished March 16 2007, 11:32 AM CDT
"Bally Total Fitness Holding Corp. shares lost more than half their value Friday morning, in the wake of the Chicago health club operator's Thursday evening warning that it may be obliged to seek Chapter 11 bankruptcy protection unless it can restructure its debt.In late-morning New York Stock Exchange trading, Bally shares were down $1.12, or 56 percent, to 87 cents. "
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Go big or go home; Business Week reaches into the stomachs of Yahoo, and the little guy-at least compared to Google. Google is smart, elastic, cohesive and not scared. Is Google too powerful? Is there not a better question to ask-How did they do it? Why are they so big? Google provides a platform other corporations can learn from. How to be big!
Is Google Too Powerful?
As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
"It's the year 2014, and Googlezon, a fearsomely powerful combination of search engine Google Inc. (GOOG ) and online store Amazon.com Inc. (AMZN ), has crushed traditional media to bits. Taking its place is the computer-generated Evolving Personalized Information Construct—an online package of news, entertainment, blogs, and services drawn from all the world's up-to-the-minute knowledge and customized to match your preferences. And it's all collected, packaged, and controlled by Googlezon."
Google
Time Warner get ready!
Verizon FiOS to Launch D.C. Local TV News Channel
Katy Bachman
MARCH 29, 2007 -
"In a nod to local cable news channels, Verizon FiOS' will launch Friday its first local TV news channel in the suburban Washington, D.C. area. Called FiOS1, the channel will serve up local weather, traffic, news, sports and community features. "
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A company that is smart in its use of media, sampling and POP advertising. Burt's places thier products in exactly the right places in every store I visit-it is amazing, maybe I just like the products and the niche they have captured. The product is steller and so are thier profits. This is a brand that I am proud of!
Burt's Bees Kicks Off Tour
March 26, 2007
By Kathleen Sampey
In January, Durham, N.C.-based Burt's Bees hired Interpublic Group's The Martin Agency after a review.
"NEW YORK It hasn't been a big media spender since its 1989 inception, but Burt's Bees has found an effective way to engage customers the old-fashioned way: face to face.
Last Friday, the maker of natural skin-care products kicked off the "Burt's Bees Bee-utify Your World Tour," the second such undertaking in two years. Working with the AMP Agency, a unit of Alloy Media + Marketing, the company constructed a giant mobile "hive" that is traveling to different events in 15 U.S. cities, where prospective consumers can sample the client's products through on-site hand massages and skin-care consultations. "
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