DisplaySearch a NPD Group Company..

I just wanted to give this company a short plug. DisplaySearch conducts market research for the digital signage hardware/technology/TV industry.....here they can tell you better.

Ross Young started DisplaySearch because the only reports available to the industry lacked sufficient depth and analysis, because those analysts lacked industry experience, global perspective and a complete food chain approach. Thus, Young assembled an elite team of analysts with extensive industry and market research experience, providing extensive contacts and innovative methodologies.

DisplaySearch's analysts have held key display-related positions at ABN AMRO Asset Management, Applied Komatsu Technology (AKT), AMD, Apple Computer, AUO, Booz Allen and Hamilton, Brooks Automation, Compaq/Hewlett Packard, DaiNippon Printing, Fuh Hwa Securities, Fusion Semiconductor, GCA, General Instrument, HannStar Display, Hitachi, Intevac, ITRI, Konka, LG Electronics, LG.Philips LCD, Maxtor, MIC, Mitsubishi Electric, Mitsubishi Electronics America, NEC Corporation, NEC-Mitsubishi, Nikkei Market Access, Oak Technology, Optrex America, OWL Displays, Panasonic AVC Networks, Photon Dynamics, Photonics Systems, Rambus, Rendition, SAMCO International, Samsung Electronics, Samsung Semiconductor, Samsung Semiconductor, Seiko Epson, Sony, Techno Systems Research, Tokyo Electron Limited, Wintek Corporation, Yamaha, Zenith Data Systems, 3Dfx, 3Dlabs and others. All of DisplaySearch's analysts have at least five years of display industry experience.

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SpotXchange On Course, Booyah!!

Quick Overview and Opinion, If You Will.....

The rash of adaptation from the demanding clients and press to reach the consumer in a "new" manner, or fashion...while they are working or on the go, are two good choices I suppose. The new websites, ideas, terms, players, money, talent, sales tactics, PR; and it all relates back to marketing, advertising and PR; or does it? Sure does, that one piece of information could be what makes or breaks a start-up digital signage network, or a start-up interactive mobile billboard provider... Technology is the key to the kingdom, as some would say. I beg to differ and beleive that technology is a large part of the key to the "new consumer" and "future consumers", but lets not go 100% tech and forget to hire advertising talent, wisdom, reps-whatever their title maybe.....the part that understands and can lead the horse to water and with a big enough ego carefully groomed, can even make some of them drink the water.....you better beleive it..plus PR and marketing, remember 80% of executives buy what they have seen or read about in print (print is still and always will be a player-at least in my lifetime)....I have witnesseds networks using prime talent and their sales staff for marketing, PR, hiring, scouting talent, partner relations, and selling....yes a company must run lean, and some reps always go the extra mile and shall take on some of these extra duties to hit above and beyond the desired income....but the organization shall run clean and pay attention to it's signals and fires. Not all sales reps are going to produce PR for a company-it is not their style....I see in some of the start-up digital signage networks that often the tech side (staff) over-power or out number the advertising wisdom (or talent) by a long shot, leading the network to a crash course in advertising sales-of a new media-tricky, maybe?....I have seen this happen with two networks that are only two hours from each other. This is not an everyday event, just a reminder.

I love reading and learning about what is working, what's new, what's hot, who's buying, what brand has the latest and greatest creative, etc...Booyah Networks the parent I assume of SpotXchange are providing new mediums or better put....ways to use current media channels in which the advertiser and consumer are both better served......SpotXchange appears to have made the correct hires from day one (Booyah) and it appears that they leaned on experts from online advertising, spent some money and now the litmus test, shows that they will make it; just fine, according to my quick but alert introduction to all of the companies of Booyah Networks.


SpotXchange Appoints Larry Goodman to Advisory Board
From NewswireToday - Westminster, CO, United States, 08/20/2007

SpotXchange, the Internet’s first online video advertising exchange, announced today that former CNN President of Sales and Marketing Larry Goodman has been appointed to SpotXchange's advisory board as a director.

Goodman will apply his more than 30 years of media and advertising industry experience to help SpotXchange expand its online video advertising marketplace.

Media buyers, advertisers and agencies use SpotXchange’s self-service tools to distribute online video ads across SpotXchange’s network of online publishers, targeting audiences by region, time of day, publisher and content category. Clients and partners include ClipSyndicate, blip.tv, Gaiam, NeoEdge and Visible World.


Full StorySpotXchange

Google’s nine points of innovation

Google’s nine points of innovation

In May Google's Jim Lecinski, managing director spoke of Google's nine points of innovation. Short and sweet this seems like something the digital signage industry can benefit and learn from, so here they are:


Innovation, not instant perfection. Google believes in launching new products and ideas early and often, rather than trying to perfect those ideas behind closed doors before releasing them to the public. Then, customer feedback and popularity prove which projects are most successful.

Share everything you can. Small teams that communicate openly have proved the best results for Google. They believe in transparency in the workplace so that everyone knows what everyone else is working on. (Scary, right?) They have a computer program where employees can look up names and see what others are working on, so if they have an idea to contribute they know who to talk to.

You’re brilliant, we’re hiring. When Google interviews employees, Lecinski said they set the bar very high. They focus more on hiring generalists rather than specialists, as they have found generalists are more valuable and can contribute ideas to different parts of the company.

Allow employees to pursue their dreams. Lecinski said Google allows its employees’ time in a 70/20/10 model. Seventy percent of the time they work on Google’s search and ad flagships; they develop new programs like Images, Desktop and Finance 20 percent of the time; and 10 percent of the time employees are allowed to pursue their own high risk/high reward projects. Lecinski said Google Earth is a result of one of those projects.

Ideas come from everywhere. Sometimes Google turns to the public for new ideas. The Google mastheads, which are customized for holidays and events, are taken from non-employee submissions. One of the mastheads was designed by a 12-year-old girl.

Don’t politic – use data. With all the ideas floating around Google, the best way to determine which may work is to use supportive data. As Lecinski said, “Data beats opinion.”

Creativity loves restraint. Again, Google has to have some way to keep all of the employee-generated ideas streamlined towards the company’s goals. “Let people explore, but set clear boundaries for that exploration,” Lecinski said.

Get users and usage – the money will follow. This goes back to one of Lecinski’s larger points, “respect for end users,” but is a principle to follow in any form of business. He says to focus on creating things that are innovative and useful for people, not something you can sell.

Don’t kill projects, morph them. Google doesn’t waste ideas. Instead, they try to change and transform them into something the company finds useful.

Just thought some may enjoy this and the full article can be found at
Self Service & Kiosk Association