Trone & First Citizens

Duh! Not to interesting, good match here!

First Citizens Bank Turns to Trone June 05, 2007 By Adweek Staff

BOSTON Trone said it has been hired by First Citizens Bank of South Carolina to develop a new creative platform that includes TV, radio, outdoor and online advertising, as well as in-branch materials."Our strategic partnership with Trone will allow us to provide a creative platform that will propel the First Citizens brand forward in the marketplace," said Christie Hill, CMO at the bank.The agency is handling the business out of its office in Greenville, S.C. The client spent $2.5 million last year in measured media, per TNS Media Intelligence.

Users join the Sprite community by texting a code that returns a link to the mobile site.

Users join the Sprite community by texting a code that returns a link to the mobile site.


SMS, Bluetooth, WAP, connecting the consumer in an engaging fashion to the brand that has allowed marketers to take a calculated and measured risk in emerging media. The next major growth area will be mobile internet such as Coke has done with Sprite. Bringing me to my point; most all digital signage will benefit from the application of mobile communication and allow for solid metrics on an added bonus feature....and can even help to push the industy forward as a whole if done with caution and education to the general public consumer.

Sprite Launches Mobile Social Net
June 06, 2007
By Brian Morrissey


NEW YORK Coca-Cola continued its aggressive forays into digital media with the launch of a mobile social network aimed at teens and young adults.

Called The Sprite Yard, the mobile community application allows users to set up a profile, send messages and photos to friends, and download content like visual ring tones and animated mobisodes. The Sprite Yard launched in China earlier this month and will go live in the U.S. on June 22. Those two markets represent over half of Sprite's sales, a Coke executive said.

Users join the community by texting a code ("YARD" in the U.S. market) that returns a link to the mobile site.

In a press conference at the Mobile Marketing Forum, Coke executives painted The Sprite Yard as a long-term commitment from the company and a sign of its shift from one-way messaging in traditional media to community-based bonding in digital channels.

"We're looking at an opportunity to move from impressions to consumer connections," said Mark Greatrex, svp, marketing communications and insights at Coke. "We think we're on the cusp of transforming the marketing model."

Coke last July remade Coke.com as a YouTube-like community. After initially disavowing the Diet Coke-Mentos viral video sensation, the company has fully embraced it, running subsequent contests on Coke.com and YouTube, and even bringing its creators, Fritz Grobe and Stephen Voltz, to its headquarters. Greatrex called it a "wonderful viral marketing phenomenon."



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Iron Moutnain Executive Joins Starpoint Digital Media Network

Group President of Iron Mountain to Join Board of Directors
at Triangle Narrowcasting Company

RTP, North Carolina, June 3, 2007 – Robert G. Miller has recently announced that he will join the Board of Directors for Starpoint Digital Media Network (www.starpointdigital.com) , a narrowcasting company based out of the Research Triangle Park in central North Carolina, with satellite locations in Wilmington, North Carolina and Dallas, Texas.

Miller says about this venture, “I am excited to join Chris Verwoerdt, Mats Bruin and their team in an advisory capacity. The business model is unique, the technology is proven and, most importantly, digital media narrowcasting delivers real branding value to clients at a reasonable cost.”

Throughout the past two decades, Bob Miller has been a part of the executive management team at Iron Mountain Records Management, Inc. (NYSE:IRM), serving as Chief Operating Officer and Executive Vice President. Most recently, Miller was appointed Group President, Asia Pacific and is responsible for developing Iron Mountain's aggressive expansion within the Asia Pacific region.

Miller attended the University of South Carolina and graduated with a degree in Business Administration. He also completed the INSEAD Asia Internal Executive Program. He joined Iron Mountain in 1988 when the company acquired Bell & Howell Records Management Company.

For additional information about Bob Miller joining the board at Starpoint Digital Media Network or for questions in regard to advertising, please contact Hillary Davis at 919.928.8443 or via email at hillary@starpointdigital.com .

ABOUT STARPOINT DIGITAL MEDIA NETWORK: Starpoint is an innovative advertising media company and narrowcasting concept. It is a targeted system of fully managed; high definition display screens placed in the nation’s finest fitness clubs. With clients such as Verizon Wireless and Dick’s Sporting Goods, they are setting new standards for the narrowcasting industry throughout the Southeast. For more information, visit the company’s website at www.starpointdigital.com .

TV Moves To Three Screens

TV marketers have seen the light; once your ratings fall or decline no choice is left, I suppose. Reaching the third screen and the second screen can add great value to a broadcaster. Few broadcast stations have allowed thier network to stay ahead of "new channels"; Capitol Broadcasting Company has really lead the way in using new media channels to reach thier viewers and protect and even gain greater market share. Take a look at News Over Wireless over 90 broadcast groups are now signed up to use Capitol's News Over Wireless service. This article goes to show others are catching on, and heads will bump but that is the learning curve and this is very exciting news for the advertising and media industry as a whole!

Hearst-Argyle TV Inks YouTube Deal
Katy Bachman
JUNE 04, 2007 -

In a precedent-setting deal for the local TV business, Hearst-Argyle Television announced Monday an agreement with Google's YouTube. Effective today, five local Hearst-Argyle stations in Boston (WCVB-TV); Manchester, N.H. (WMUR-TV); Sacramento (KCRA-TV); Pittsburgh (WTAE-TV); and Baltimore (WBAL-TV), will begin posting video content to dedicated channels on YouTube. Plans are for all 29 Hearst-Argyle stations to have channels on YouTube.Although TV networks have done deals with YouTube, the agreement with Hearst-Argyle is a first for local TV.The deal is a natural extension of Hearst-Argyle’s strategy to aggressively distribute its local TV content on all three screens, the TV, the PC and mobile devices.“We have invested significant resources in our growing digital media efforts,” said Terry Mackin, executive vp of Hearst-Argyle Television, who in January, turned his attention to digital media full time. “With Google and YouTube, we can now better engage users and advertisers with our award-winning local video content and with new user-generated content while further broadening our reach beyond the boundaries of our media markets.”

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