This post is borrowed from the The Digital Signage Forum Wordpress Blog which has great content and continues to educate me on the latest in the industry.......I have not posted in sometime-well I suppose that happens........in life. So for the few that read my blog, I truly appreciate it and look forward to posting more often....Dave

Is this on your Digital Signage Mind?

March 26, 2008 by digitalsignageforum

This is about Confronting Economic Challenges and the value of what customers are facing in Technology.

JD Events is tackling the real meat and potatoes of what everyone is discussing regarding how to improve revenue, customer experiences and analytics. This particular Keynote Session is Open to All Event Attendees and is available to you from the KioskCom & The Digital Signage Show - April 16-17, 2008 - Mandalay Bay, Las Vegas

The economic challenges we face are now forcing companies to rethink their
budgets, and how they spend their advertising and technology dollars. A
more thorough analysis is being done on every opportunity, weighing the
benefits and ROI of each. Customer & Employee Facing Technologies - kiosks
and digital signage - are programs organizations can deploy that show
measurable results. Increased revenues, a better customer experience,
improved operational efficiencies and reduced costs have all been
demonstrated possible through proper planning and implementation.

Attend this presentation and understand:

How to plan for economic challenges that may lie ahead
How you can weather economic slowdowns
KioskCom & The Digital Signage Show Highlights: “A-ha!” moments of the week

Hear from C-level executives who are in the midst of navigating these
challenges:
Robert Fort, CIO, VP of Information Technology, Virgin Entertainment Group
Rob Garf, Vice President, Retail Strategies, AMR Research
Bradley Walker, CEO & Founder, Nanonation

ATTN: Digital Signage Forum Members: You can also save 20% on a full
conference pass! Use Source Code 8KL58D when registering! Visit
www.selfserviceexpo.com and www.thedigitalsignageshow.com for complete event
details and to register. Register for one event and attend both!

Contact JD Events directly at 203-371-6322 or info@jdevents.com with any
questions.

We look forward to seeing you in Las Vegas!

For more info visit thedigitalsignageforum.com

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Digital OOH Forum-4/23/2008 NYC

Out-of-home digital advertising networks – which can deliver advertising in stores, movies theatres, office buildings, doctor's offices and malls – are powerful new marketing and advertising communications channels that are quickly being added to the media mix.

MediaPost's Digital Out-of-Home Forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans, and identify the best sources of assistance so they can take action.

The Conference will examine and explore:

Out-of-Home Digital Advertising Networks

Consumer Exposure to Out-of-Home Venues

Acceptance of Out-of-Home Advertising

What to Consider When Planning, Buying, Measuring and Advertising On Out-of-Home Channels

Audience Metrics for Translating Out-of-Home Traffic and Viewer Impressions

And much more...

April 23, 2008
New York City

For details visit Mediapost.com

Cisco-Movers and Shakers

Cisco is taking digital signage to another level of exposure-their brand as well...... (The quote below is from an article Bill Yackey wrote on Digital Signage Today.Com and hits the nail on the head.) I would like to see more of this by other companies-advertising in video games on TV, etc.....just would be interesting to see the results as well....

While industry members know the list of “big hitters” in digital signage, Cisco’s product placement strategy and advertising plan is positioning them as one of the top dogs for digital signage in the eyes of the public.

"Cisco is illustrating that they 'get it' in terms of the advancement of digital signage and its place in ad display spending,” said Lyle Bunn, strategy architect with Bunn Co. “Digital signage allows for better message targeting, which will increasingly be based on dynamic ad provisioning. This is the domain of enabling technologies. Internet cookies, cable TV viewing history and cognitive recognition for digital signage all have the same objectives, and each is based on technology supporting target marketing. Message targeting is becoming a back-office technology where ads are pulled from storage and displayed based on pre-set 'if-then' display rules. This is a domain of practice that Cisco understands well and will help advance aggressively."

Cisco Homepage
Digital Signage Today.Com

QuickPlay/Amobee Mobile Video Ad Platform Goes Mainstream

QuickPlay/Amobee Mobile Video Ad Platform Goes Mainstream
Vodafone mobile TV in Europe

Mobile TV and video firm QuickPlay has partnered with Amobee, which provides mobile advertising, to launch a mobile ad platform for video.
Similar in some ways to MoPhap and Vantrix's Ad Booster, the service provides:
Ad serving capabilities
Dynamic ad selection based on consumer profiles and contextual data
Rich media buys and ad-sourcing options
Dynamic video ad insertion in real-time
Metrics, including ads watched and for how long
The service was first implemented on Vodafone Italy's FreeVideo service. Amobee says Vodafone Italy's 3G users were able to freely access a plethora of "high-quality, local and branded video content" as a result.
Come 2010, the mobile video subscriber market is expected to total 59 million worldwide. As of November '07, about 77 percent of subscribers are in the EMEA and Asia/Pacific regions.
A recent study found consumers are willing to tolerate ads if they get free content, such as online video, in exchange.

Full Story via VOX