TV Moves To Three Screens

TV marketers have seen the light; once your ratings fall or decline no choice is left, I suppose. Reaching the third screen and the second screen can add great value to a broadcaster. Few broadcast stations have allowed thier network to stay ahead of "new channels"; Capitol Broadcasting Company has really lead the way in using new media channels to reach thier viewers and protect and even gain greater market share. Take a look at News Over Wireless over 90 broadcast groups are now signed up to use Capitol's News Over Wireless service. This article goes to show others are catching on, and heads will bump but that is the learning curve and this is very exciting news for the advertising and media industry as a whole!

Hearst-Argyle TV Inks YouTube Deal
Katy Bachman
JUNE 04, 2007 -

In a precedent-setting deal for the local TV business, Hearst-Argyle Television announced Monday an agreement with Google's YouTube. Effective today, five local Hearst-Argyle stations in Boston (WCVB-TV); Manchester, N.H. (WMUR-TV); Sacramento (KCRA-TV); Pittsburgh (WTAE-TV); and Baltimore (WBAL-TV), will begin posting video content to dedicated channels on YouTube. Plans are for all 29 Hearst-Argyle stations to have channels on YouTube.Although TV networks have done deals with YouTube, the agreement with Hearst-Argyle is a first for local TV.The deal is a natural extension of Hearst-Argyle’s strategy to aggressively distribute its local TV content on all three screens, the TV, the PC and mobile devices.“We have invested significant resources in our growing digital media efforts,” said Terry Mackin, executive vp of Hearst-Argyle Television, who in January, turned his attention to digital media full time. “With Google and YouTube, we can now better engage users and advertisers with our award-winning local video content and with new user-generated content while further broadening our reach beyond the boundaries of our media markets.”

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