Are you going to shape or be shaped?

I see advertising directly and indirectly relating to all most every single aspect of our lives; yes it does. Infact we advertising professionals have the wonderful oppurtunity to help people. Read this and think what the revenue of the Los Angeles Galaxy was prior Herbalife and the revenue stream brands could bring to these teams. Already taking place for years has been the sponsorship of sports and maybe the Nike symbol on a few jersey's; the Galaxy is paving the way to the next level. Is it too intrusive? Brands shape our lives; are you going shape or be shaped?

"Since Major League Soccer decided to allow teams to sell space to advertisers on players' jersey fronts, only two teams have taken the league up on the offer. Today, Herbalife signed with the Los Angeles Galaxy team for jersey sponsorship, writes the Los Angeles Business Journal. Real Salt Lake was the first, which signed with XanGo. Herbalife will begin appearing on the Galaxy's jerseys this season, which begins April 8. The deal is estimated to be worth $4 million to $5 million per year. MLS is the first American sports team to sell advertising space on the front of its jerseys."

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