McDonald's; Hip, Slick and Cool

McDonald's Marketing Chief
McDonald's next generationMarketing chief Mary Dillon has introduced the once-conventional fast-food giant to YouTube, podcastsJOHN SCHMELTZERPublished March 25, 2007
In a little more than 18 months, Mary Dillon, athlete, marathoner and the mother of four children, has taken the world's largest hamburger chain to venues its founder Ray Kroc could not have imagined.While Dillon, 45, who was named executive vice president and global chief marketing officer of McDonald's Corp. in September 2005, hasn't yet run a guerrilla marketing campaign, she has introduced the button-down company to YouTube, Webisodes (short Web-based episodes), cell-phone text messaging in Japan and podcasts, all places where its young adult and "forever young" customers now are found.
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