Third Screen and Others....

"OLD media lagged behind in the race to go online, in part because the prospects for advertising — traditionally the major revenue source for newspapers, magazines and television — seemed unclear on the Internet. Then, online advertising took off, and the old media are still playing catch-up."

Ah, Europe and Asia are always ahead of the states in advertising technology; , just look at digital sigange. So why is america so conservative? The bomb scare in Boston, that was wonderful! Turner Brothers and Interference (thier agency for this project) pieced together a fantastic guerrilla marketing campaign in one city, that obtained national coverage. Did it pay of? Here is an article published in the NY Times this morning about a survey conducted by TNS Media Intelligence on mobile internet use and mobile advertising. I tend to agree that some of these published survey's or research papers are plain ole marketing materials. They do prepare us, educate us, read well, continue to be interesting, and of course market brands, ideas, and the future.

"Now, with the next iteration of the Internet, the mobile Web, spreading around the world, publishers and other content providers are trying to avoid coming in late on another advertising bonanza. Last week in London, the Online Publishers Association released a study showing that mobile Internet use was on the rise, as was acceptance of mobile advertising...."

Full story:
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