Wet and Wild

Getting creative-very wise, and effective from multiple angles-just look at the buzz for one!

Quotes from Tricia Despres, January 2007 issue

"Taking a shower is usually a rather mundane task. Day after day, same old thing. So imagine the surprise of health club members across the New York metropolitan area when they looked down to see their shower mats transformed before their soapy eyes."
....... "Head & Shoulders unveiled the shower mats at nearly 300 health clubs in the New York market in the spring. The mats initially looked typical, albeit with the message "Start at the Scalp" printed at the top. But when hot water hit the shower mat, the full ad was revealed, encouraging showerers to try Head & Shoulders shampoo for "healthy, beautiful, 100 percent dandruff-free hair."

*Tricia Despres is a freelance writer, who has worked at Starcom Mediavest and Discovery Communications.