Kraft Shifts From JWT......and more..
JWT and Kraft. Kraft very well may have invented the grilled cheese sandwich, I am sure they did from the archives I have researched. I had a discussion recently with a retired agency executive, followed by an hour talk about his career and work for JWT. I learned a lot about the history of Kraft advertising and media use, no secrets though-maybe next time.
Being Shifted From JWT
Kraft Foods is again demonstrating its unhappiness with its largest agency partner, JWT, by shifting the creative duties for six brands to other agencies. Kraft spent more than $160 million to advertise the brands in major media last year, according to TNS Media Intelligence, a division of Taylor Nelson Sofres that tracks ad spending.
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