Media Planners, Media Reps, and New Media Outlets

Clients are confused? Not Proctor, Coca-Cola or AT&T. I am confused, and confusion is good for me and helps to get the creative juices and out of the box thinking flowing strong. Critical thinking about the best media channel or outlet for a client, mixing it up, sell your media and present another to your client can equal customer service these days. I am speaking of media reps that are working with national or regional clients on larger buys that have clients whom are interested in the market and whats new-well the media reps are some of the best resources to these clients (or agencies) and when done with savvy and in a professional manner in which the client will appriciate the insight or broker of a deal; a rep can strengthen the relationship and become to source or go to for that client and thier network. This can be tricky and has to be done with awarness and full understanding of the clients needs and resources. So the article below was a "nice" read about media professional on the buying and planning side and for the most parts at agencies. Media is truly a hot topic, even if you are a spot or broadcast buyer. I sometimes wonder about the "handcuffs" or stuggles some of the younger planners may have with corporate policy and having thier ideas approved-this is some of the reason emerging or new channels of media are not catching on as fast as expected......like any other industry there is always the corporate culture and much appreciated, based on years of research and strong relationships. There are also the agencies and direct clients that are full force and have entire departments checking into this Gen X and Y media.

They Have Lasting Relationships
Remember when media planners and buyers were the low-paid, under-appreciated members of the agency team? Well, that was then. Now media is the place to be. With the splintering of advertising media, clients are confused about how to reach their customers in cost-effective ways. Hell, they're confused about how to reach them, period.
Marc Brownstein So enter the media folks. They're placing advertising everywhere -- on all three screens and in places that were never considered advertising vehicles. And they are leading the way with guerilla marketing. I'm jealous that they have the client's trust to handle all of the non-traditional parts of the buy as well.

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