Coca-Cola Continues to Make Moves

Coca-Cola continues to make moves, I write about Coke because they think with a creative edge and have a lot of money to think with. It seems like thier hand is in every cookie jar it can fit into. It is not even a dirty lil hand, either. The internal testing that I just read about with-in Coca-Cola NA is very impressive; and I am not surprised. Digital Signage focused on POP of course, would be a great way for Coke NA to establish and retain for keeps the strongest brand awarness in the industry....if Coke is Coke then I can assume that we will see digital POP displays deployed on a national level by Coke or one of thier agencies will push it through after the agency world gets a little more warmed up to signage....

Can Coke and Godiva Cook Up a Hot Chocolate Winner?
June 25, 2007
By Kenneth Hein

NEW YORK -- Coca-Cola is considering mixing up some hot cocoa with Godiva.

As part of its newly expanded partnership with Campbell Soup Co., the cola giant is mulling a ready-to-drink version of Godiva hot chocolate, per a source close to the plans.

Godiva, which is owned by Campbell, is looking at packaging the hot chocolate in Campbell's Soup at Hand microwaveable packaging.

"We've seen with the launch of [Godiva's proprietary beverage] Chocolixir in 2005 there is potential for growth in new categories," said Godiva rep Erica Lapidus. "It helped expand Godiva into the beverage category and let us appeal to a broader audience." She would not comment on future plans with Coke. Coke declined comment.

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