Outdoor Advertising

Ring-a-ding:Timely upfront messageTelephone kiosk signage greeted media buyers By Diego Vasquez May 31, 2007

As media people well know, there were hordes of media buyers in New York over the last couple weeks for the networks' upfront presentations for the coming season, leading into the upfront market where ad time will be sold for those shows.
So it seemed a good time to remind buyers that there were yet other ways to reach consumers, ways beyond television, such as outdoor advertising.The logical venue for such a message? The telephone kiosks buyers were likely to pass on their way to the presentations.“This message can’t be fast forwarded,” read a sign on a kiosk at 49th Street and 5th Avenue, not far from where NBC held its upfront presentation.