Trojan No Go On Fox and CBS

CBS and FOX confuse me a bit. They are telling me that they do not support safe sex-that is exactly what they just said to me in not so many words. "When pigs fly" I can hear that coming out of one of the senior executives. Everyone has a say so in what is aired on thier network and who they take money from. Perhaps they have good reason and I am just blind to it-after all I am not a broadcaster nor have the expertise found at these networks. Considering that Gen X and Y are going to be the money makers and shakers in the not to distant future and are considered one of the hottest demo's to reach in the current market-why would you shoot yourself in the foot? I asked Steven Miller a well known media executive and friend his thoughts on this, he says; "Money talks. You know that right now inside the CBS & Fox corporate walls there is a huge debate about, as they see the money windfall, going to the other networks. In typical fashion....PR will spin it, creative will change it up a bit and in the next flight or campaign it will fly". Could not have said it better myself. Perhaps, the rejection from Fox and CBS is better for Trojan; because the controversy will get much greater coverage ("for sure," suggests Trish, as I read out loud) than the spot ever will.

Lastly, be sure to visit Miller's story in similar fashion at Steve Miller Musings: GoDaddy Super Bowl Ad a "No Go" with ABC I guess every now and again it is important to flex your muscle and remind advertisers who's boss eh?

Pigs With Cellphones, but No Condoms
NY Times

In its rejection, CBS wrote, “while we understand and appreciate the humor of this creative, we do not find it appropriate for our network even with late-night-only restrictions.”

“It’s so hypocritical for any network in this culture to go all puritanical on the subject of condom use when their programming is so salacious,” said Mark Crispin Miller, a media critic who teaches at New York University. “I mean, let’s get real here. Fox and CBS and all of them are in the business of nonstop soft porn, but God forbid we should use a condom in the pursuit of sexual pleasure.”

Networks accept ads of a not-so-subtle sexual nature for erectile dysfunction drugs like Viagra, often restricting them to the wee hours.
NY Times Full Story