Nike News

Nike would not give small networks the time of day....correct me if I'm wrong but they do not advertise at a regional and local level-it is all national (for the most part). I imagine that stores like Foot Locker or Dick's Sporting Goods spends a lot of co-op dollars, thus Nike can stay away from all this regional advertising which is critical from other industries and organizations....it is always fun to watch and monitor a company when staffing changes have been made.

Nike Picks New Marketing Chief
July 11, 2007
By Joan Voight and Andew McMains

SAN FRANCISCO Nike has hired Ken Dice as U.S. vp of marketing, a post that has been vacant for six months, according to sources.

A Nike representative confirmed that Dice was joining the company but declined to disclose his title. Dice will oversee advertising, retail marketing, public relations and overall brand positioning, sources said. He had been evp of marketing at Discovery Networks since 2003, and before that he served as svp of consumer marketing at Sony Electronics. Dice will move from Maryland to take the new position in Nike's Portland, Ore., headquarters, per sources.

Full Story from Adweek