Ripple: Rolling Strong!

Ripple has got the right idea and I like the hyper local aspect that can be applied to selling spots on their network.

Ripple TV Gets Funding, Jack-in-the-Box Venues
by Erik Sass
Ripple TV, A NEW PLACE-BASED video advertising network targeting local advertisers, is rapidly expanding its footprint. Today, the company announced a new round of funding as well as a major new retail partnership with Jack-in-the-Box, the popular fast-food chain. The company is also planning to provide free Wi-Fi access to all venues that install its video displays.

The second round of funding, to the tune of $10 million, was led by Draper Fisher Jurvetson and included first-round investor Trinity Ventures. Concurrent with the new funding, John Fisher--co-founder of DFJ--is also joining the Ripple board.

The Jack-in-the-Box deal stands to increase Ripple's distribution network with up to 2,000 new retail locations around the country. Ripple plans to install its video displays in the majority of JIB locations over the next few months. The company has already established video displays at 500 locations throughout Southern California, Arizona, Nevada and Hawaii; company reps say the number is growing by double digits every week.


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