Cisco-Movers and Shakers

Cisco is taking digital signage to another level of exposure-their brand as well...... (The quote below is from an article Bill Yackey wrote on Digital Signage Today.Com and hits the nail on the head.) I would like to see more of this by other companies-advertising in video games on TV, etc.....just would be interesting to see the results as well....

While industry members know the list of “big hitters” in digital signage, Cisco’s product placement strategy and advertising plan is positioning them as one of the top dogs for digital signage in the eyes of the public.

"Cisco is illustrating that they 'get it' in terms of the advancement of digital signage and its place in ad display spending,” said Lyle Bunn, strategy architect with Bunn Co. “Digital signage allows for better message targeting, which will increasingly be based on dynamic ad provisioning. This is the domain of enabling technologies. Internet cookies, cable TV viewing history and cognitive recognition for digital signage all have the same objectives, and each is based on technology supporting target marketing. Message targeting is becoming a back-office technology where ads are pulled from storage and displayed based on pre-set 'if-then' display rules. This is a domain of practice that Cisco understands well and will help advance aggressively."

Cisco Homepage
Digital Signage Today.Com