Digital OOH Forum-4/23/2008 NYC

Out-of-home digital advertising networks – which can deliver advertising in stores, movies theatres, office buildings, doctor's offices and malls – are powerful new marketing and advertising communications channels that are quickly being added to the media mix.

MediaPost's Digital Out-of-Home Forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans, and identify the best sources of assistance so they can take action.

The Conference will examine and explore:

Out-of-Home Digital Advertising Networks

Consumer Exposure to Out-of-Home Venues

Acceptance of Out-of-Home Advertising

What to Consider When Planning, Buying, Measuring and Advertising On Out-of-Home Channels

Audience Metrics for Translating Out-of-Home Traffic and Viewer Impressions

And much more...

April 23, 2008
New York City

For details visit Mediapost.com