QuickPlay/Amobee Mobile Video Ad Platform Goes Mainstream
QuickPlay/Amobee Mobile Video Ad Platform Goes Mainstream
Vodafone mobile TV in Europe
Vodafone mobile TV in Europe
Mobile TV and video firm QuickPlay has partnered with Amobee, which provides mobile advertising, to launch a mobile ad platform for video.
Similar in some ways to MoPhap and Vantrix's Ad Booster, the service provides:
Ad serving capabilities
Dynamic ad selection based on consumer profiles and contextual data
Rich media buys and ad-sourcing options
Dynamic video ad insertion in real-time
Metrics, including ads watched and for how long
The service was first implemented on Vodafone Italy's FreeVideo service. Amobee says Vodafone Italy's 3G users were able to freely access a plethora of "high-quality, local and branded video content" as a result.
Come 2010, the mobile video subscriber market is expected to total 59 million worldwide. As of November '07, about 77 percent of subscribers are in the EMEA and Asia/Pacific regions.
A recent study found consumers are willing to tolerate ads if they get free content, such as online video, in exchange.
Full Story via VOX
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