Bluetooth Nokia Marketing
Bluetooth Marketing Faces Privacy Concerns
Nokia is launching a Bluetooth marketing campaign in the UK to promote its 6680 handset - joining the growing list of big brands like Volvo and EMI that have experimented with Bluetooth marketing - but some lawyers, trade bodies and agencies have expressed concerns that brands running these campaigns are in breach of privacy regulations, New Media Age reports(via Adverblog
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1 comment:
When I had my bluetooth I didn't know that anyone could contact/ market to me just by owning the device. Then again I always had it connected to my phone unless it was charging. Interesting to know...
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