MINI-Cooper Uses Daktronics Galaxy® and More on Daktronics

MINI Cooper seems to adore outdoor advertising. Who pitched whom here? I am hoping for the sake of my profession that Daktronics pitched MINI with this idea. An opt-in interactive digital billboard which may have received more press than the actual campaign on purpose. A hot idea in a sense, although if I was the driver of a MINI I would would not be so entertained rather want to show it off-I am a big deal to MINI. MINI has a creative manner of how to spend co-op dollars and I was asked did I think this was co-op money; no it is not, unless specific dealerships are involved and it is clearly corporate that has pulled the trigger on this one.......certainly the dealership in the markets may receive less from OOH Pitch who currently does thier co-op advertising-I beleive.

BROOKINGS, S.D. – Apr. 6, 2007-

Daktronics Inc. recently sold four 89-millimeter Galaxy® LED displays for MINI USA’s latest ground-breaking billboard advertising promotion aimed at American MINI Cooper owners. The new campaign, innovatively named, “MINI Motorby,” engages in a new wave of interactive billboard advertising. The unique billboards are visible in Chicago, New York, Miami and San Francisco.

The approximately 5-feet-high by 33-feet-wide interactive digital billboards feature personalized messages directed toward MINI Cooper owners as they drive near the billboard. MINI Cooper owners must go online to the MINI USA website and register for the personalized messages. Prospective participants register in the “MINI Owners Lounge” where they are asked to participate in answering some entertaining questions about themselves.

Full Story

Typically I do not include the about section of a press release however this is a company that has a large footprint and I feel that they are a resource for creatives, techies, and other network folks. Take a look at all of thier other projects; a great archive of pictures on thier site can be found here Daktronics Projects .

About MINI Cooper
The MINI Cooper is a small car that was produced by the British Motor Corporation (BMC) and its successors from 1959 to 2000. When production of the classic Mini ceased in 2000, BMW (the new owner of the brand) announced the successor to the Mini – the New MINI Cooper.” The MINI is the most popular British-made car. There are currently 82 U.S. MINI dealers, which are located primarily in major metros and other selected cities. For more information, visit the company’s U.S. World Wide Web site at: http://www.miniusa.com/.

About Daktronics
Daktronics has strong leadership positions in, and is one of the world’s largest suppliers of, computer-programmable displays, digital billboards, large screen video displays, control systems and electronic scoreboards. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com/, e-mail the company at sales@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. P.O. Box 5128 Brookings, S.D. 57006-5128.

For more information contact:

MEDIA RELATIONS:
Julia Angerhofer
Video Marketing
tel (605) 697-4699
e-mail jangerh@daktronics.com
Daktronics Homepage